I just made a connection. Those stupid “zeromovement.com” thingies that were spraypainted all over the city’s sidewalks a few weeks ago are part of the marketing campaign for Coke Zero! Those asses. I take back my compliments about it. There’s nothing I hate more than vandalism masquerading as advertising.
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I saw the billboards along the train line a few weeks ago, that are sort of DIY-y, and they made me smile the first time I saw them, with their crypticness, but then I worked out it was probably something like that.
This SMH article went around at work, with regards to “viral” marketing and when it can backfire.
The answers are here:
The Zero Movement Sucks.