Instead of getting into the computer business, traditional watch companies should focus on what they’ve always done: designing and making great mechanical watches — creating a breath of analog fresh air in an ever-more digitized world.
Source: Daring Fireball: The Swiss Watch Industry Should Double Down on Mechanical Watches
I totally agree! Rather than get a smartwatch, I celebrated my 40th birthday by buying myself an honest-to-goodness grown-up mechanical Swiss watch from Longines. It’s a beautiful work of art and engineering, and it’ll last me decades.