I just stumbled across a totally fascinating publication called The Naming Newsletter, which bills itself as “A Quarterly Report On The Strategy & Tactics of Naming.” There are lots of little articles filled with tips and lessons for naming a business or brand. I especially liked “Where Did They Get That Name?” Did you know that “Chef Boyardee” is a phonetic spelling of “Boiardi”, the man who invented the recipes?
Important Note
This site features content going all the way back to 2000. The posts you’ll read reflect my views and writing style at the time. While I have gone back to clean up a few of them, I think it’s important not to sanitise too much. This site is a record of who I am and how I’ve grown. Any blog post written years ago may not reflect who I am today, nor how I would write about the same topic today.