Schmaltz-O-Rama

Schmaltz-O-Rama
As I’m sure the other ND alumni did, I received in my inbox today an invitation to check out lovetheenotredame.nd.edu. “Self,” I said, “I bet you dollars to donuts this is a treacly Flash movie set to a plinky-plonky piano that will make you feel all warm and nostalgic, only to leave you slightly cold with the plea for donations at the end.” I was not disappointed. That’s not to say it isn’t well done; ND’s marketing is always really spiffy and professional. It’s just that it’s become utterly predictable to me. (And I admit I snorted a little when I noticed that both pictures in the “dreams come true” frame are of minority students.)