Japanese Mac Ads

Fascinating. I just found an analysis of the Japanese “Mac vs. PC” ads and it turns out that they’re actually really different from the “Western” version. The discussion of the body language and different cultural norms is really interesting. The Mac guy is cool because he’s reserved and he doesn’t acknowledge how dorky the PC guy is, even when PC guy oversteps his personal boundaries. Oh, and the Mac guy is hot.


Important Note

This site features content going all the way back to 2000. The posts you’ll read reflect my views and writing style at the time. While I have gone back to clean up a few of them, I think it’s important not to sanitise too much. This site is a record of who I am and how I’ve grown. Any blog post written years ago may not reflect who I am today, nor how I would write about the same topic today.