I randomly followed a Twitter link today to a blog by a fellow Sydney I.T. person and started reading a post about “humanising a product.” I was amused to see this bit in an email from a book he’d ordered:

“I can’t believe I’m leaving Mishawaka, Indiana already – the friendly people, the Hummer plant, the Linebacker Lounge – so many memories.”

HA! I had to know more. You don’t see Mishawaka references every day over here! The email was from BetterWorldBooks, a company that sells new and used books to fund literacy projects around the world. It turns out it was founded by three Notre Dame grads in 2002! What a great idea. I don’t remember any of their names… I wonder if I knew them.

Edited 21/03/2025: original blog link is dead and not archived.