I just stumbled across a totally fascinating publication called The Naming Newsletter, which bills itself as “A Quarterly Report On The Strategy & Tactics of Naming.” There are lots of little articles filled with tips and lessons for naming a business or brand. I especially liked “Where Did They Get That Name?” Did you know that “Chef Boyardee” is a phonetic spelling of “Boiardi”, the man who invented the recipes?
Woot, my knee-jerk don’t-overthink-it pub-quiz answer was Iran which seems to be [✓]. I ‘knew’ it was more populous than…
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